How To Create An Ideal Client Avatar For LinkedIn You may not be entirely sure what a client avatar is but it’s likely that you’ve already developed one – even if you did it subconsciously. Simply put, a client avatar is a detailed profile or image of what your ideal client would look like. Your client avatar can help you …
How To Use Rich Media To Boost Your LinkedIn Profile
How To Use Rich Media To Boost Your LinkedIn Profile One of LinkedIn’s most underused features is the ability to embed and link content directly on your profile page. This means you can have videos, pdfs, websites, and images displayed on your profile alongside a feature image. In marketing and advertising, this type of content is often called ‘rich media’ …
Top 10 Things Recruiters Look For In A LinkedIn Profile
Top 10 Things Recruiters Look For In A LinkedIn Profile According to Adweek, 87% of recruiters are using LinkedIn to find new candidates, so it’s important that your profile is able to catch the eye of a passing recruiter if you want to give a boost to your job hunt. Recruiters are not always looking for the same things as …
How To Use Case Studies To Boost Your LinkedIn Profile
How To Use Case Studies To Boost Your LinkedIn Profile One of the best tools for online marketing is a case study: a document that explains a success story from your past so that future clients and customers can see how you operate. Not only do they attract customers but they help you define your work approach and philosophy. A …
10 Reasons Why No One Is Looking At Your LinkedIn Profile
10 Reasons Why No One Is Looking At Your LinkedIn Profile LinkedIn is a fantastic way of networking and increasing your visibility in the industry you work in, but what if no one is looking? Getting viewers for your profile is essential to grow your network size, to entice recruiters, and to boost your LinkedIn search engine ranking. In …