How To Successfully Connect With Influencers And Thought Leaders On LinkedIn
Ever wanted to know how to connect with influencers and thought leaders on LinkedIn? It’s no easy task but it’s not as hard as what some people make it out to be. There is a specific strategy you must follow to connect with these influencers and thought leaders that will give you a much better chance of connecting with them.
That’s exactly what we’re going to dive into in today’s post.
1. Fill Out Your Profile Completely
If you send a connection request to a thought leader or influencer who has never heard of you, what do you think is the first thing they’re going to do? 99% of the time they’re going to look at your profile and if your profile looks about as good as a dog’s breakfast then your hopes of connecting with them are shot.
So fill out your profile completely and if you’re not sure how to do that properly then use this as a reference.
2. Find The Right People
You need to know who are the thought leaders and influencers in your industry before you can connect with them. This is simple to find out. Start with your niche or industry and then start searching for the influencers and thought leaders within that industry. There are two good ways to do this; one is a Google search; the other is LinkedIn itself using Sales Navigator.
For example, you could type in Google ‘marketing thought leaders’ or ‘events industry thought leaders’ or you could write ‘marketing top influencers’. Do this for whatever your niche or industry is and you’ll be able to find articles and plenty more on who the main thought leaders and influencers are in any industry.
Once you have a list of names, you then want to find these people on LinkedIn. But, you don’t want to do anything just yet. At this point, you just want to gather their names and the URL’s of their LinkedIn profiles.
3. Find Out Something Personable About Them
At this point, you want to dig a little deeper into each person and find out a bit more about what they do. So what we recommend is to take a look at each person’s website and read a couple of their blog posts. Maybe even read a case study they have on their website. If they have a podcast, take a look and see what you can find out about it.
Once you find out some important information, you want to document this next to each person. The reason this step is really important is because it’s the information you’ll use in your initial LinkedIn connection request message to significantly increase the odds of your connection request being accepted.
4. Write Out A Personalised Connection Request Message
You need to write out a personalised connection request message for each person that references the personalised information you discovered through the previous step. For example, perhaps you found out that one of the influencers you want to connect with has their own podcast show and that there was a particular episode they recorded that resonated with you.
In that case, you’d reference the particular podcast episode in question and what it was that you liked about the episode (remembering that there is a character limit for text in connection request messages).
Follow this exact strategy for each influencer you want to connect with. Do this and it’s almost guaranteed that you’re going to get a very high acceptance rate from your connection request even if the influencer in question has never heard of you before or you have little experience in your industry.
The reason being is because of a simple human flaw – to be impressed by genuine flattery and compliments. This powerful human natural response is what makes this strategy so effective.
Conclusion: Connect With Influencers And Thought Leaders On LinkedIn
Follow this 4 step process and you’ll be able to connect with influencers and thought leaders on LinkedIn even if you’re a complete newbie. It takes a bit of time and effort but you can’t expect to reap the rewards unless you put in the work first.
If you want to successfully implement this approach, you’ll need a great LinkedIn profile. You can find out how to improve your profile here.