9 Tips To Creating A LinkedIn Profile That Gets Leads
Did you know that 80% of B2B leads come from LinkedIn? And 79% of B2B marketers view LinkedIn as an effective source for generating B2B leads?
Moreover, we bet you didn’t know that being able to generate leads on LinkedIn all starts with your profile. Your profile is the fundamental element you must get right.
It Starts With Your Positioning
The key principle you must understand about generating leads on LinkedIn is that it all starts with the kind of positioning that your profile creates.
What does this mean? It means the words, thoughts, and emotions that your profile conveys to the reader. You can use your profile to manipulate the reader into thinking you’re exactly what you say you are by the way you’re profile is written and constructed.
So your summary, profile picture, rich media, experience and more, all need to be written and displayed in such a way as to achieve this goal.
As you read further, we’re going to explain how to achieve the proper positioning from your LinkedIn profile, so you can optimise your lead generation via your LinkedIn profile.
1. Cover Background Image
You need a branded cover background image with a clear call to action. That call to action could be to book a sales call, download a report, case study or anything similar. You need to first be clear about what your desired response is from your target audience. Then take this into consideration and designate that action on the cover background image.
The imagery you use should be something that is consistent with company branding while communicating the kind of values and emotions you want to convey.
2. Your Profile Picture
Your profile picture must be professional and communicate warmth and friendliness. Too many professionals use a poor profile picture on LinkedIn, which only hurts their brand, dents confidence and affects their ability to generate leads.
Your profile picture is your best chance to make a great first impression. So make it count!
Your headline needs to start off by including your current role and company. Then you can list in secondary roles. We always recommend you include a bit of personality as well. You may like to put a word at the end of your headline like ‘Wine Extraordinaire’ or ‘Base Jumping Enthusiast;’ something that shows a little of your personality.
Make sure you get the roles correct because LinkedIn’s search will bring up profiles that have those keywords in the headline. Just by adding the right keywords into your headline, you can get more profile views very quickly.
The Summary section is perhaps the most important section to write. This is a chance to make a big impression and SHOW readers why you’re an expert and why you’re someone they should be connected with.
We recommend you structure your summary section in the following order and write a couple paragraphs covering each area; company branding, professional branding, personality branding.
5. Rich Media
Underneath your summary section, you need to attach some rich media that demonstrates your expertise and builds your desired positioning. This could be some kind of educational or promotional video of your company. It could be an informational brochure or even a case study.
The experience section shouldn’t read like a CV. Instead, it should read like a story of how you went from one position to another, and show how the skills and experience you gained in each role played a cumulative role in where you are today in your current role.
Each company role should include a brief sentence or two of company branding. And then it should elaborate on what the company does and then what your role was in that company. Make sure you include specific achievements from your time in that role.
You should aim to have at least one project listed. This should be structured in the same way you’d structure a case study. So it reads with starting off with the problem, implementing the solution and then the results gained after implementing the solution.
You should strive to join and be active in groups that are a part of your industry or related to your current role. For example, maybe you are a CEO. Therefore you may want to be in a group called ‘CEO’s of the UK.’
Join groups related to what you do and try to post in them as much as you can because it all helps build your desired positioning.
Be sure to list out schools and universities, or private educational institutions where you’ve studied. Also include specific qualifications you’ve gained throughout your education.
Final Words On Creating A LinkedIn Profile That Gets Leads
Creating a LinkedIn profile that gets leads requires much time and needs to be well-thought out in advance. This blog post will help you get moving in the right direction.
If you’d like more personalised tips and recommendations for creating a LinkedIn profile that gets leads then be sure to get a free LinkedIn Profile Analysis. You can learn more about what this includes by clicking here.