3 Key Essentials You Need To Generate Leads From Your LinkedIn Profile
If you’re banging away on LinkedIn every day, trying to generate leads from your LinkedIn profile but going nowhere, then this blog post was written just for you.
Many people sabotage their LinkedIn marketing activities based on one fundamental thing they’re doing wrong – their LinkedIn profile! Without a well-optimised LinkedIn profile, everything you do on LinkedIn will crumble and rarely generate the results you want.
On LinkedIn, your profile is actually your biggest positioning tool. It’s the gel that holds everything else you do together. If you don’t get this part right, then you’re wasting your time.
In this blog post we’re setting the record straight and telling you the three key things your profile needs if you want to generate leads from your LinkedIn profile.
1. Defining Your LinkedIn Target Market
On LinkedIn, you’ve got a ton of different ways you can target people. Most people are doing it wrong because they’re looking at things like demographics, interests, Facebook group, Instagram, age, etc. On LinkedIn, this kind of targeting doesn’t work.
LinkedIn is a unique platform, therefore targeting your ideal clients in this arena is a little different than the way you would on other social media and marketing mediums. Here is what you really need to define your LinkedIn target market:
Use these two features to find the people you’re looking for. For example, if you’re looking for founders of financial planning companies located in London with 10 – 20 employees, then Advanced Search and a Boolean search will help you find them. You can also specify the exact industry you want to target and their relationship to you in regards to 2nd or 3rd degree connections.
2. Being Clear On Your LinkedIn Profile Goal
Most people have no goal set for their LinkedIn profile. This is very easy to work out. Simply ask yourself, what do I want people to do ideally after reading my LinkedIn profile?
- Do I want them to book a consultation call?
- Join my LinkedIn group?
- Download some free report?
- Go to a landing page on my website?
- Register for a free webinar?
Whatever it is, you must decide because if you don’t tell people what to do, then they won’t do it. Plain and simple.
Once you’ve worked out what your goal is, include a call to action for readers to take at the bottom of the Summary section of your profile. You may even want to add some rich media wherever relevant on your profile to do so.
3. Driving Traffic To Your LinkedIn Profile
There is no point in having a well-optimised LinkedIn profile if no one ever see’s it!
Getting people to view your profile isn’t that difficult. It simply requires consistent daily action in order to see meaningful results from your efforts. We recommend making a commitment of 30 minutes per day to drive traffic to your profile. If you do this every single day, you’ll get a consistent flow of traffic to your profile.
You can send traffic to your profile in a number of ways:
- Posting status updates
- Connecting with your target market
- Posting LinkedIn Pulse content
- Posting videos
- Commenting on people’s statuses
- Being active in Groups
- Profile views
Final Words: Generate Leads From Your LinkedIn Profile
These three things are all you need to generate leads from your LinkedIn profile. Follow and implement these tips because even if you only do them half heartedly, you’re still likely to see better results than other people who don’t have these three key elements on their LinkedIn profile.
Need more help creating an expert LinkedIn profile? Then book a free LinkedIn Profile Analysis and get tips and recommendations for improving specific areas of your profile immediately.