Anyone who is a professional or works in the corporate world knows that a great first impression on LinkedIn matters.
You do a lot of things every day to make sure that you make a great first impression. You spend money on making sure that your hair looks good and isn’t scruffy looking. Pay good money to make sure that your suit and shoes look the part. You’re doing many things to make sure that you’re making a great first impression to your peers and others in your industry.
However, many people seem to forget about making a great first impression on LinkedIn. In fact, many people don’t even know how to create a great first impression on LinkedIn and it’s more important on LinkedIn than any other social network given that a reported 1 in 3 professionals have a LinkedIn account.
In this post, we’re going to show you ten things you must do immediately to create a great first impression on LinkedIn and stand out amongst every other professional there.
It’s the first thing people will look at when they’re making a snap judgement of you. You can be sure that if you have a poor profile picture that it will create a bad first impression and show that you’re unprofessional.
It will also reflect badly on the company that you represent. And if you look unprofessional in your profile picture then people will think that any work you do will be sloppy and that you’re not really all that serious about what you do.
Make sure that you get a professional photo or several images taken that you can use as your profile picture. Trust us, this makes a bigger impact than you may realise.
Fill out every section of your profile
You wouldn’t believe how many people actually have partly filled in profiles who are CEO’s, executives or have some other senior level position within their organisation.
If someone visits your profile and see’s that it’s only partly filled out then again, it shows that you’re unprofessional and don’t really care too much about what you do. Remember, LinkedIn is not like Twitter or Facebook. LinkedIn is the social network where there are more professionals and corporate customers than there is on any other network combined.
So you need to show that you’re a serious professional and make sure your profile is fully filled out.
Proofread your profile
If there are spelling and grammatical errors on your profile then people will see them and think you’re unprofessional. Make sure that you proofread your profile for any spelling and grammatical errors.
Get a professional proofreader or editor to take a look at your profile. If you’re not willing to pay the money for that then at least run your profile through an editing and proofreading software.
Get endorsements and recommendations
A LinkedIn profile lacking in endorsements and recommendations will not have the same attention-grabbing power as one that has plenty of endorsements and recommendations.
Endorsements and recommendations show people you can be trusted and relied on. Getting endorsements and recommendations is an easy way to instantly create a better first impression with your LinkedIn profile and convey trust.
Customised cover photo
Don’t keep the generic cover photo that comes automatically with your LinkedIn account. Get a cover photo professionally created by a graphic designer. If it’s for your company page then make sure it’s a cover photo with the company’s logo on it, and that it represents your company’s brand visually. It should also include a tagline.
If you’re getting a cover photo created for your personal LinkedIn profile then think about the values and professional ethos you hold yourself to. Get this created as a tagline with a creative background use this as your cover photo.
Truthful work history
Don’t ever lie in your work experience section just to try and create the perception that you’re someone you’re not. You’re bound to get caught out eventually.
Always be honest about your achievements when writing your work history. Make sure that your achievements read like a story rather than some generic CV like everyone else’s profile.
Personal and professional branding
The summary section of your profile is generally the first thing visitors will read when they land on your profile.
It needs to make the kind of impression that makes someone want to keep reading more about you and/or your company.
The key to writing a summary section that achieves this is filling it with personal and professional branding statements. These should elucidate personal and professional characteristics of yours that show why you’re a valuable person for any company.
Using rich media
Using rich media is such an easy way to make a great impression. Rich media shows others in your organisation and industry that you’re an authority and an expert.
The best ways we recommend you achieve this are via ebooks and case studies. Videos can also be useful or a PDF report that explains something about you or the company you represent.
The people without rich media are missing out on a huge opportunity to create a great first impression.
Include your contact details and other social media profiles
It’s so obvious but many people don’t include any contact details like an email address or phone number.
If you want, you can also include links to your other social media accounts. However, the most important by far is the email and contact number.
No consistent tone of voice and writing style
If you start your profile with a tone of voice and writing style that is very formal and professional only to move to one that is more informal later on then you’re going to look very silly.
Always write your profile with an understanding of who your target audience is. If you know who your target audience is then you’ll know what kind of tone of voice and writing style to use.
Pick the brand tone of voice you’re looking for and stick to it throughout your entire profile.
Conclusion: Creating A Great First Impression On LinkedIn
Take a look at your LinkedIn profile now and use this blog post as your reference point. Identify the areas of your profile where you’re making a bad first impression and start making changes to it immediately.
If you do this we can almost guarantee you that you’ll start getting better results on LinkedIn.
Book a free LinkedIn Profile Analysis if you want more personalised tips for improving your profile. After this session, you’ll know exactly where you need to improve your LinkedIn profile and how.