How To Build Industry Authority On LinkedIn
One of the biggest strengths LinkedIn has over a traditional resume or CV is that it can be used to establish your authority in the industry: how knowledgeable you are, how passionate you are, and how respected you are.
When someone views your profile, they can quickly see who you are connected to, what content you’ve put out into the world, and evidence of your past achievements.
This lets them know if you’re a rising and dedicated figure in the industry or merely somebody working to the pay the bills.
Your industry authority is important whether you’re a thought leader, an influencer, or just starting out. In this post we’ll explore how to build industry authority on LinkedIn.
What Is Industry Authority?
Your ‘industry authority’ refers to the level of expertise and influence you have in your industry. It’s looking at how much of an authority figure you are.
When it comes to your personal brand or marketing yourself in the workplace, it’s important to consider how you’re expressing your industry authority to others. Whether you’re trying to find a new job, to land clients, or to attract talent – people want to work with authority figures that have proven track records.
Industry authority goes beyond work experience and gives people an insight into how knowledgeable, innovative, and talented you are. In other words, it’s how we judge the value of your work experience.
To master LinkedIn or give yourself a boost in a job hunt, you’ll need to make sure your profile shows off your authority.
What Establishes Industry Authority?
On a platform like LinkedIn, your industry authority is established by the evidence you include on your platform and within your LinkedIn output. There are three main types of evidence here:
- Hard Evidence – this includes degrees, awards, publications, honours, presentations, years of experience, or a portfolio of your work. This is clear and direct evidence of your industry authority.
- Circumstantial Evidence – this includes connections with influencers, membership of organisations, or work with prestigious clients or businesses. This isn’t direct proof that you have authority but people will assume your level of authority based on these factors.
- Demonstrative Evidence – this includes your writing style, your ideas, the content you post, and the photographs and graphics that you use. This is you demonstrating your authority in action.
There is some crossover in these types of evidence but it’s important that you think about how your image is being formed on LinkedIn from these different angles.
We’ll now look at how to start improving your authority; if you want more ideas on how industry authority works, then check out this article from entrepreneur.com.
Laying The Groundwork Of Your Industry Authority
Begin by filling out your LinkedIn profile but do it with a mind to how it shapes your level of authority. With every item, from headshot to skills, ask yourself, ‘does this contain evidence of my industry authority?’
This isn’t as simple as it sounds because you can include things that actually lower your industry authority. For example, including the grades you achieved at high school might suggest you don’t know how to prioritise information or that you don’t have much to show off.
It’s not just about showing professionalism and having impressive results – it’s about knowing what information and what tone is right for your industry.
When somebody looks at your profile images, when they read your summary, when they skim through your skills, are they seeing someone who truly understands their industry and is passionate about it?
Make sure that your summary and work history tell a story, that they share your ideas about the industry, and, if possible, that they contain evidence of a highlight from each period of work such as an award, a promotion, a publication, or a particularly successful project.
Deepening Your Authority
With your profile fully completed, it’s time to elevate it in order to deepen the level of authority that you exude.
Start by connecting with important colleagues and clients from the past, joining relevant industry groups, and listing prestigious clients you worked with where appropriate.
You can then include rich media such as PDFs, audio files, and videos directly on to LinkedIn under work experience, education, or your summary. Consider including abstracts, interviews, white papers, ebooks, posters, magazine covers, podcasts, or powerpoints.
Even if you don’t have a piece of rich media that can be embedded on LinkedIn, linking to a portfolio or article can give your profile an edge.
Finally, you should consider posting comments, updates, and articles. This allows people to keep track of your recent achievements and establishes you as someone with passion and ideas about your industry.
It may seem as though everyone has a blog but taking the time to discuss important topics is an easy way to set you apart and having a future employer read an article of yours can make all the difference during a job hunt.
Building Authority Over Time
Building industry authority is something that happens over time and to keep growing it you will need to come up with a sustainable strategy for personal marketing.
This should include regularly posting content, increasing the size of your network, and interacting with other people on groups and via comments. Set aside some time every day, even just five minutes, to work on your LinkedIn account.
To really improve your authority, consider taking a new course, working on a project (personal or professional), recording lectures, or creating a report or ebook that can be posted on LinkedIn and other websites.
Conclusion: How To Build Industry Authority On LinkedIn
You may never have consciously thought about your industry authority before but we are always evaluating each other and making assumptions about authority. It’s important that you take control of your image and consider how others will experience your profile and the messages that it gives. We hope this blog post has helped explain how to build industry authority on LinkedIn.
If you want help creating the perfect profile, then get in touch with the LinkedIn experts at GettResults for a free profile analysis.