LinkedIn cold introduction message

What Makes A Good LinkedIn Cold Introduction Message

What Makes A Good LinkedIn Cold Introduction Message

Let’s face it, crafting a great LinkedIn cold introduction message isn’t easy. But, once you get it right, you’ll find that connecting with cold leads on LinkedIn can be a million times easier.

Even better news? It’s a learnable skill that anyone can do and it’s really not that hard to do.

In this post, we’re explaining key principles for sending a cold introduction message that will help improve your chances of growing your network via direct outreach on LinkedIn.

1. Know Your Target Audience First And Foremost

In order to create a solid LinkedIn cold introduction message, you need to know who your target audience is on LinkedIn. The reason why this is crucial is because it enables you to create a super specific and customised message that appeals to that target persona. A customised message will have a bigger impact than a generic and boring message.

If you have an account with Sales Navigator, you can get super specific and find your target audience based on company size, geographical location, job title, industry, and much more.

If you don’t have Sales Navigator, then you might want to consider it worth the investment because it will make your prospecting efforts much easier and more effective.

You must get clear on who your ideal customer is if you want to market to them effectively.

2. Don’t Use LinkedIn’s Default Message

LinkedIn has a default message it will send out when you want to connect with people. Do NOT use this. This communicates that you’re lazy and took no time to read the profiles of the people to whom you’re reaching out.

Remember, people by vain by nature so delete the default message and focus on something personalised. Add something to the message that you noticed on their profile, like a short compliment or a point of commonality. This will make a much better first impression.

3. Using The Person’s Name

This is so simple and you’d be amazed at how many people don’t use the person’s name in their LinkedIn cold introduction message. Use the person’s name at the start of the message. It’s as simple as that.

4. Tell Them WHY You’re Messaging Them

If you’re messaging a cold prospect, they have no idea who you are and have never heard of you. Think of it like this, if someone messages you out of the blue with no context whatsoever wanting to connect with you, would you really accept their request to connect?

Probably not.

When you write your LinkedIn cold introduction message, make sure that you tell the person WHY you’re messaging them. Tell them WHY you want to connect with them in the first sentence of the message. This will provide some context and increase the chances of your connection request being accepted.

Each month, 106 million unique users visit LinkedIn.

5. Customise The Message

You need to customise your LinkedIn cold introduction message if you want it to be read. This is very simple to do.

Go to the profile of the person you want to connect with, take a quick look at their summary and experience sections, or anything for that matter, and mention it in the message.

For example, let’s say that on the person’s profile, it is written somewhere that a big achievement of theirs was helping a company make an extra £2 million in sales revenue by implementing a specific change or strategy within 12 months of being in that position.

What you’d do is mention this in the message, it would look something like the following:

Hi Rob

I’m looking to grow my network and meet other like-minded professionals on LinkedIn that work in financial services. Would you be interested in connecting?

I took a look at your profile and noticed that you helped your company get an extra £2 million in sales revenue last year, quite an achievement!

Look forward to connecting.



The above is as complicated as it needs to be.

6. Put your signature at the bottom of the message

What is it that you’re an expert at? If you’re an expert at lead generation using Facebook Ads then put that signature at the end of the message.

Do this for whatever it is you specialise in. This gives more context while increasing credibility and curiosity.


The above is everything that goes into a LinkedIn cold introduction message. Something we want to make clear at this point is that not everyone will accept your requests, no matter how good your message is. But, following the tips above will increase the chances of your message being accepted when it otherwise might be more questionable.

Need help with your LinkedIn profile? Then get in touch with us for a free LinkedIn Profile Analysis and find out exactly where your profile can be improved for a bigger impact.